Examples of Target Market Essay Example for Free

Examples of Target Market Essay According to Adventure Travel in Canada in 1993, 45% of adventure travelers in Manitoba were couples, while the second largest segment was friends with 29. 3%. Solo travelers, families, and businesses made up 15. 1%, 11. 4%, and 4. 7% respectively. The typical adventure traveler was predominantly male (54. 4%) between 19-34 years of age, with 30. 2% of customers traveling with friends or leisure groups. Climb Kenora Co. feels that the industry will continue to grow because rock climbing has entered the mainstream of activity. It is no longer looked at as an activity for the elite. With the opening of indoor climbing facilities, anyone can climb. Climb Kenora Co. feels that business can be gained from the people that have climbed indoors and want to try climbing on real rock. People would choose to climb, so that they can experience something new. In 1993, rock climbing operations accounted for over 12,988 traveler days. Roughly 22% of travelers had previously chosen the same firm. The customer wants to have a good time, at a good price. The main target market for Climb Kenora Co. is male and female persons who are between the age of 18 and 50, traveling with spouse, family and/or friends. In the Winnipeg area alone, there are 139,487 males and 141,265 females in the target market age group. The second group of people that Climb Kenora Co. will target is overworked executives and people in managerial positions who need to get away from their jobs. Large companies that want to build up team spirit through a weekend of fun will also be targeted. In Manitoba, there are about 23,307 males and 13,320 females in executive or managerial positions according to FP Markets Canadian Demographics. There are two levels of ability that make up the target market for Climb Kenora Co. hese fall under the categories of novice and intermediate. Novice climbers would consist of people who have not climbed before or have very little experience. This group of people are looking to try something new and have a good time. Intermediate climbers would consist of people who have climbed before but do not have the proper knowledge, skill, or gear to go out on their own. This group is looking to do more climbing than those in the novice category. Geographically Climb Kenora Co. will focus on Manitoba, which is generally flat, and offers little in the way of outdoor climbing options. Target Market  Your Mix plans to service the consumer market of music fans in North Kildonan, East Kildonan, Transcona, and East St. Paul. According to The Herald, this area has 39,222 residents. Your Mix’s possible market is not limited to a certain nationality, sex, or marital status. The ideal customers are not music fanatics, but are busy individuals with a part time interest in music. Anyone who owns a personal CD player (eg. Sony Discman) or car CD player is also a target for Your Mix. This group is in great need of a service that combines only well liked songs onto one CD because of its convenience. Anyone driving home from work shouldn’t be bothered with searching through piles of CD’s to find their favorite songs. Not only is it a nuisance, but it is dangerous by diverting attention from the road. Theft is also a problem with CD’s. An automobile with one Your Mix CD is less likely to get broken into than one with five or ten CD’s scattered around its interior. By using Your Mix, the amount of CD’s to search through, the large number of CD’s lying around the car, and the hassle of many CD’s with only a few good songs is reduced. At seasonal times of the year, such as Valentines Day and Christmas, couples will also be targeted. A personalized CD of special and meaningful songs a couple has shared is a unique and original gift for spouses, girlfriends, and boyfriends. There are different music interest levels for the possible customers of Your Mix. Music listeners can be classified into three categories: Novice, Average, and Extreme. Novice listeners are primarily song oriented rather than artist dependent. This means that who and what they listen to is dictated by radio and television air play. This group makes up the majority of music listeners because of the easy accessibility and popularity of the radio, and they tend to fall between the ages of 12 – 35. Since the radio promotes songs that are released as â€Å"singles†, which are usually the best or only good songs on an album, radio listeners are more likely to buy CD’s on an impulse and desire to sell that CD when they realize the rest of it isn’t as good. In an effort to gain listeners, radio stations push popular songs into heavy rotation until they become unpopular which ensures that favorites and #1 songs become old faster. This decreases the time it will take for this group to tire of the music. Therefore, the novice listeners who are most susceptible to radio fluctuations in airplay and buy many CD’s impulsively without hearing the entire CD first, are most likely to desire a service that puts only the songs they choose onto one CD. Average listeners have distinct favorite artists, which they follow religiously. They are also interested in other music but are only partially influenced by current trends while remaining faithful and spending the majority of their money on their favorite artist(s). This includes owning all available CD’s and merchandise from that artist. The majority of these listeners tend to be slightly older from age 28 – 70, with the age group being dictated by older bands who have put out more albums. Average listeners are interested in bands that have proved themselves over a number of years, and don’t have just one album or hit song. They would benefit from a service like Your Mix, because it allows them to customize the songs they love by their favorite artist, in as many combinations as they desire. This could include combining songs from their favorite live album, the new album, as well as the first album, to make the perfect mix by they favorite artist. Extreme listeners are major collectors who concentrate their money on rare CD’s, collectables and merchandise and are generally between the ages of 25 – 45. They are sound quality oriented and most likely out of the three groups to have their own CD duplicating equipment. This group constitutes the smallest percentage of the market and will not be as heavily targeted by Your Mix. The group most distinctly targeted by Your Mix will be Novice listeners between the ages of 30 – 45. This ideal age group has the money to spend, knows what kind of music they like, and are less susceptible to media influence than younger groups of Novice listener. They are more likely to keep 2 songs by an artist that they like, rather than being concerned with the image that comes with owning that artists work. They also are part of the â€Å"9 – 5† working sector who are concerned with the time it may take to cycle through a pile of CD’s for only a few good songs. Of the people surveyed by Your Mix, 62% of people noted only 1 or 2 goods songs per CD as the biggest problem with CD’s today and 77% said they would use this service (see Appendix D – Survey Summary).

Ecstasy: Greater Affects on Women? :: science

Ecstasy: Greater Affects on Women? Ecstasy: Are Women More Susceptible To Brain Damage? The rave scene. It’s becoming a popular way to ‘kick-back’ for high school and college kids. â€Å"Everyone† is doing it at parties. Unfortunately, this party isn’t all fun and games. Drugs are prevalent at raves. Ecstasy, one of the most popular drugs abused there is like the tiny insects that aren‘t widely feared, but can be deadly. It looks small and innocent, but its more harmful than you may think. Ecstasy is actually C11H15NO2, which means. New studies show women may be at an even greater risk to prolonged effects of the drug ecstasy- 3,4-methylenedioxymethamphetamine. It is commonly known that ecstasy produces great levels of serotonin. These chemicals are released in the brain, generating a false sense of happiness, self-esteem, and increase sexual drive. Prolonged exposure to the drug can result in a lack of serotonin altogether, leading to depression and many other mental illnesses. Ecstasy is commonly classified as a stimulant. Ecstasy is most often found in pill form, although it is also sold as a powder. Imprints on the pill classify them into ‘brand names’. Frequent users are known to buy from the same ‘brand’ just like most all consumers prefer one brand of milk or orange juice. The drug is easy to find and can range in prices from $20 - $50 per tablet. Since demand at the club scene is so high, buyers are sometimes sold imitation ‘X’, a drug that could contain any number of substances. Any other variant of Ecstasy could also be found with a mixture of drugs. Ecstasy is called: MAMA, X, XTC, Adam, The love drug, and many other names still being created. (www.ecstasy.org) Dutch studies grouped participants into three categories of users: moderate, heavy, and ex-users. Moderate use is classified as less than 50 tablets; heavy is more than 50 tablets; and ex-users were reportedly off ecstasy for at least one-year before the study. Users had to abstain from all drug use for 3 weeks before the study was conducted. The three groups were also categorized by gender and age. The study revealed that MAMA use might result in lowered levels in the density of serotonin transporters in the brain. It also suggests that the degree of those levels was partially dependent on sex. Moderate users of both male and female participants did not seem to lead to a large reduction in the production of serotonin.

Japan Political System Essay

Japan is a constitutional monarchy like British government, which is a parliamentary democracy country with ceremonial emperor. The Empire of Japan was dissolved in Japan’s 1947 constitution. After the defeat of Japan in the Second World War, the Japanese political system was being constructed, which is based on the principles of sovereignty that respect human rights and the encouragement of peace. According to separation of powers, the political system of Japan officially divided into executive, legislative and judicial branches. This essay will discuss and classify the political system of Japan, followed by the argument whether Japan is better to describe as a democracy or a monarchy. The monarch, in other words, the Emperor is the head of state and no longer holds a real power. The role Emperor of Japan is the symbol of the country and focuses for unity of the people. The head of government and Cabinet is the prime minister who holds the executive power. The prime minster has the right to nominate the Cabinet members. The Cabinet is composed of prime minster and ministers of state, which is responsible to the National Diet. The main political power is held by the prime minister and the elected members of the National Diet. The prime minister is elected with winning a majority vote in the National Diet through single-member plurality for a 4-year term. Single-member plurality refers the candidate win most votes on the first in the election that only ballot in each single-member district. Legislative power is vested in the National Diet which consists of an upper house, named the House of Councillors, and a lower house, named the House of Representatives. The House of Councillors is composed of 242 members for 6-year term. The House of Representatives is the powerful house in National Diet and comprised of 480 members for 4-year term. The national Diet is designated as the highest organ of state power that the political responsibility is decided by elected legislature. Unlike the political system of Japan in wartime, the political responsibility was rested with the emperor and a cabinet (Ishida and Krauss 1989:39). The Supreme Court is the highest judicial branch that is independent. The judicial members are nominated by the emperor with the agreement of prime minister and cabinet. The major function of Supreme Court is to settle the legal disputes by establishing judicial polices and rules for lower courts. The judicial conference consists of 15 members, which is responsible for decision-making about proposing rules and regulations and in charge of the general secretariats of the Supreme Courts (Itoh 2010:40-41). Japanese political system can be classified as democratic country. Liberal democracy refers a system of government that is elected through free and fair election and limited by law to place on the power of democratically elected government (Hague and Harrop 2010:84). For instance, The House of Representatives in comprised of 480 members. In 480 seats, 300 seats are elected from single-member voters and the other 180 seats are elected 11 multi-member voters by a system of proportional representation. Proportional representation means the number of seats won by a party is proportionate to the number of votes received (Hague and Harrop 2010:184). The House of Representatives can be dissolved by the no confidence vote of the Prime Minister or a Cabinet. 42 seats of the House of Councillors, 146 seats are elected by electoral district system and the remaining 96 seats are elected based on a proportional representation system (Schoppa 2011:47). A half of members from the House of Councillors are re-elected every three years by parallel voting system. Parallel voting is two separate elections without mechanism to get a proportional result (Diamond and Plattner 2006:205). Another feature of liberal democracy is to prevent the government from becoming too powerful. The executive, legislative and judicial powers in Japan’s political system are separated. The judicial is totally independent (Dean 2002:347). Unlike the independent judiciary in most of the western countries, the independent judiciary in Japan is the principle that judicial power of a state is to be implemented independently and fairly by the courts (Goodman 2008:191-193). Even the head of government cannot use his power to control the judicial system. The separation of power of Japan’s government is to avoid the abuse of power. Moreover, based on the Article 20 of Japanese law, Japanese citizens are free to choose their religions. It reflects one of the features of liberal democracy that is to ensure the minorities not being repressed by majority. For example, Christian cannot repress Muslin. All the people deserve equal chance to choose the religion. The advantage of separation of power is to prevent the members of the National Diet or the government become too big and abuse the power. In addition, the different branches will regulate the members from other branches. However, there are some drawbacks. The disadvantage of complying with separation of power affects the effectiveness of implementation of the legislation. The process of implementing the policy is rather rigid. One of the significant features of liberal democracy is that the individual human rights are being guaranteed. According to article 21 the Japanese law, Japanese enjoys wide ranges of rights and freedoms. One of the ‘rights and freedoms of the spirit’ is that Japanese enjoys freedom of assembly and association as well as speech; press and all other forms of expression are guaranteed (Foote 2007:263). These are the examples of rights that should be guaranteed. Nevertheless, some people argue that whether is better describing Japan as a monarchy or a democracy. Japan still has the emperor as the head of state although it is a liberal democratic country with all the features about liberal democracy. A monarchy represents that a government is ruled by only one single absolute hereditary ruler. The ruler held an absolute power in hand. The Japan in pre-wartime was a monarchy. The monarch is the emperor, known as Tenno, who had the whole political power to make the decisions of the whole country. However, the defeat of Second World War led to the Japan’s government reconstructed. The political system reform led to the change from a monarchy to a constitutional monarchy. The form of modern Japan’s government is belonging to constitutional monarchy. That is different from a monarchy. Constitutional monarchy refers to separate out the duties of the head of state and the head of government. The head of state is only ceremonial in nature and their political power is very little, even they no longer have the political power. While the head of government is the prime minister and his cabinets, all the decisions of a country are drawn by the head of overnment and the national Diet. According to Aristotle’s the classification of governments (Kelsen 2009:283), a government ruled by one ruler is monarchy while a government ruled by many rulers is a called democracy. The parliamentary government reflects that the government is ruled by all rulers, which is a democracy. Unlike a monarchy, is ruled by only one ruler. It is clearly show that Japan is better described as a democracy. Aristotle’s classification based on two dimensions which are the number of people involved governing. It captured the extent of involvement in a political system. Besides, the second dimension is whether rulers governed by common interest or in their own interests. Although the emperor of Japan still exists, the emperor has no political power to control the government by himself. Only the head of government can exercise the political power and the national Diet is the highest decision-maker as the national Diet holds the most political power. Moreover, the political system of Japan is divided into three branches, including executive, judicial and legislative branches. Each branches composed of a large group of people to make decisions and handle national activities. All the decisions are made by the constitution instead of the emperor in Japan. As the emperor in Japan has no political power, Japan cannot be described as a monarchy. Overall speaking, Japan is a parliamentary government with ceremonial emperor and it is a liberal democracy based on the theory of Aristotle. Liberal democracy is free to express the views as well as the individual rights are being protected. In addition, people in Japan can enjoy freedom of expressions and they will have a free and fair election to select the preferred government. These are the main features of a liberal democracy. Furthermore, Japan is better to describe as a democracy rather than a monarchy. Since the emperor has no real political power and the government consists of a large group of people to handle different kinds of national activities, such as establish and pass new policy, international cooperation and make decisions. The political power of a country is being separated into different constitutions, which means all rulers, such as legislature, executive council and judicial courts, control the government.

Guantanamo Bay - 1444 Words

Guantanamo Bay sits on what was once called Oriente Province. Located on the southeast corner of the island country of Cuba. Oriente Province has since been divided into five distinct provinces, Las Tunas, Holguin, Granma, Santiago de Cuba, and Guantanamo. Guantanamo Bay is situated in the belt of the Caribbean trade winds; it receives sea breezes from the southeast during the afternoons, and shortly after sunset, the wind changes to a northerly direction and becomes a land breeze. The constant breezes help to keep the bay cooler than most semi-arid deserts. However, the mountains that surround the bay to the west, north, and east shelter it from cloud systems, thus producing less precipitation and maintaining the lands aridity.†¦show more content†¦Still to this day the Marines and Cuba’s â€Å"Frontier Brigade† still man the fence line 24 hours a day. During the Cuban Missile Crisis, October 1962 to December 1962 family members of the service people were evac uated to the U.S. as President Kennedy announced the presence of Soviet missiles in Cuba. In 1964 Fidel Castro cut off the water supply to the base, in retaliation of some Cuban fishermen getting fined for fishing in Florida waters. So water had to be shipped in to the base. Fidel Castro accused the United States, of stealing water. So base commander John D. Bulkeley had a portion of the supply pipe excavated and an 18 inch portion of the pipe was cut and removed, to prove that water was not being stolen from Cuba. The hole was never filled in and the pipe is still exposed, at the northeastern corner of the base, where the Marines sleep when they are on the fence line duty. Since the water was shut off, Guantanamo Bay has been self-sufficient, and produces 3.4 million gallons of water daily at its desalination plant and more than 800,000 kilowatt hours of electricity daily, with the help of the four 262 feet tall wind turbines, located at the top of John Paul Jones Hill on the Windw ard side of the Base. U.S. troops had scattered 75,000 land mines across the â€Å"no man’s land† between the U.S. and Cuban border, creating the second-largest minefield in theShow MoreRelatedGuantanamo Bay Is Not Cool852 Words   |  4 PagesGuantanamo Bay is Not Cool America is better off if Guantanamo Bay was shut down. The Politics of Guantà ¡namo. The Economist. The Economist Newspaper, 18 Oct. 2014. Web. Nov. 2015.1 President Obama called for Guantanamo Bay to be shut down back in 2009. It is now 2015 and Guantanamo Bay is still open and still holding many types of prisoners. Guantanamo Bay mainly holds suspected terrorists, but also holds other types of prisoners. 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To be specific according to democratic lawmakers it has skyrocketed to $2.7 million per inmate. Guantana mo has been dubbed the most expensive prison on earth. President Barack Obama in May citied its cost then calculated at about $900Read MoreThe Raising Issues Of Guantanamo Bay1047 Words   |  5 PagesThe Raising Issues Of Guantanamo Bay The issues that have had cause a lot of controversy since 2002.The closing of Guantanamo Bay has led to be the most reported prison that’s held prisoners against their own will. Due to against war on terror, but has yet most detainees havn’t been charged. We wonder in the closing of Guantanamo Bay who will it affect, what will happen, when will the closing of Guantanamo Bay takes place, and how will this play a role in the world today. 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The history of GITMO has a long standing in history that many are unaware so I will provide a brief synopsis of its existence from past to present. The United States Naval Base at Guantanamo Bay, Cuba was first established in 1898 when the United States tookRead MoreIs Guantanamo Bay Is A Political Catch 22?2242 Words   |  9 Pagesexcellently stated, â€Å"Anyone will talk under torture.† Guantanamo Bay, an assortment of detention camps to capture and detain foreign threats, is the 21st century manifestation of torture, societal waste, and degradation. Located near Cuba, Guantanamo’s reputation of â€Å"making anyone talk† has lead to it becoming unparalleled in the political benefits it provides. However, â€Å"making anyone talk†, is not a job that comes without repercussions. Guantanamo, built upon sta ndards that are antiparallel to American